About Us


Welcome to The Younger Years, a luxury children's brand created by parents, for parents. With firsthand experience, we understand the pure joy and excitement a new baby brings. Our carefully curated collection of luxury baby and children's products blends style and practicality, making necessary preparations both stylish and delightful. Join us in celebrating the wonder of childhood with our exquisite selection.

Why choose The Younger Years?

Dedication to 5-star Customer Service

We are fully devoted to providing 5-star customer service. Reach out to us via phone, live chat, or email, and we will promptly address your enquiries. Our support extends beyond the point of purchase, as we consider aftercare support just as important. If you encounter any issues with your product, we will do our utmost to assist and resolve the problem.

Price Match Guarantee

We maintain close relationships with our brands to offer our customers the best prices. If you find a lower price for the same stocked item, just let us know and we will be happy to match this.

Fast & Free Shipping

We provide free shipping on all product purchases within the UK mainland. Since we ship directly from manufacturers, each brand has its own shipping terms. Estimated arrival dates are displayed on product pages, but may be subject to change due to unforeseen circumstances.

Warranty on All Products

As an authorised dealer for each brand listed on our website, we offer full manufacturer warranties on all orders.

100% Safe & Secure Payment

Our website utilises SSL Encryption technology to ensure the complete security and protection of all sensitive credit card and personal information submitted through the site.

Authorized Dealer Status

The Younger Years is an authorised dealer for all brands featured on our website. Though our head office is located in London, we distribute from warehouses across the UK through our courier partners DHL, Tuffnells, UK Mail, and UPS. The Younger Years is a trading name for CJC Retail Ltd, with the company registration number 14923913.